To create an industry-disrupting, try-before-you-buy fragrance brand that transcends gender and age.
Two best friends (and self-dubbed fragrance junkies) from NY had an aha moment that the fine fragrance experience was outdated and ready for an overhaul. Their vision was to bring fragrance down to earth with an unpretentious, try-before-you-buy brand.
The Crème Approach
From ideation to launch, we took an innovative vision and matched it with real-world brand viability. We made fine fragrance relatable to a modern shopper who was no longer connecting to lavish, old-school advertising or a department store model rife with high markups and non-consensual spraying. Between their million dollar idea and our branding, visuals, and messaging, we were able to create magic.
The Kit Box
Our assets come to life in a full DTC experience.
Snif on social
Photo + Video Launch Campaign
A buzzy, category-disrupting brand with A-list attention, and a foundation for continued growth, collabs, and partnerships.