The Idea

Our task: to translate a brand crafted by biohacking scientists into a dynamic, user-friendly, high-performance lifestyle brand. We tackled strategy, packaging, messaging, naming, digital assets, and photo + video content with a smart, approachable sensibility.

What Our Team Did
1. Art Direction
2. Branding
3. Campaign Strategy
4. Digital Marketing Assets
5. Messaging
6. Naming
7. Packaging
8. Photography
9. Product Styling
10. Videography

The Branding

Primary Palette

Secondary Palette


The Messaging