The Idea

For the launch of Kylie’s Wisp Lash Mascara, we were tasked with creating a PR send that was simple, elevated, and impactful. Our team designed a sleek, sophisticated shipper box featuring a dynamic lenticular flip effect, and a postcard insert detailing all the lifting, lengthening, and curling benefits.

What Our Team Did
1. Art Direction
2. Packaging

PR Box