![](https://cremecollective.com/wp-content/uploads/2024/04/Untitled-44-1.jpg)
The Idea
For the launch of Kylie’s Wisp Lash Mascara, we were tasked with creating a PR send that was simple, elevated, and impactful. Our team designed a sleek, sophisticated shipper box featuring a dynamic lenticular flip effect, and a postcard insert detailing all the lifting, lengthening, and curling benefits.
What Our Team Did
1. Art Direction
2. Packaging
PR Box
![](https://cremecollective.com/wp-content/uploads/2024/04/Untitled-42-01.jpg)
![](https://cremecollective.com/wp-content/uploads/2024/04/Untitled-42-03-1-scaled.jpg)
Postcard
![](https://cremecollective.com/wp-content/uploads/2024/04/KYLIE_CREME-WispLashPostcard-240307-DL-V8M-01.jpg)
![](https://cremecollective.com/wp-content/uploads/2024/04/KYLIE_CREME-WispLashPostcard-240307-DL-V8M-02.jpg)