The Idea

To embody their signature "California Glow" and feel-good ethos with unretouched skin for a campaign revealing a lineup of refreshed packaging.

What Our Team Did
1. Messaging
2. Photography
3. Product Styling
4. Videography
https://player.vimeo.com/video/711303642?h=6ddabb87ba 1
https://player.vimeo.com/video/711304046?h=3956be91d7 1

Peptide Glow Launch Messaging

https://player.vimeo.com/video/723529957?h=efd9808817 1
https://player.vimeo.com/video/711303176?h=b2fc2a325d 1

The Messaging

California Peptide Glow launch taglines

BTS WITH THE TEAM

PHOTO: TREVER HOEHNE // VIDEO: WOLFY STUDIO // MU: Amy Clarke // HAIR: ELAINE COLORS