The Idea

To embody their signature "California Glow" and feel-good ethos with unretouched skin for a campaign revealing a lineup of refreshed packaging.

What Our Team Did
1. Messaging
2. Photography
3. Product Styling
4. Videography

Peptide Glow Launch Messaging

The Messaging

California Peptide Glow launch taglines

BTS WITH THE TEAM

PHOTO: TREVER HOEHNE // VIDEO: WOLFY STUDIO // MU: Amy Clarke // HAIR: ELAINE COLORS