The Idea

Gwyneth Paltrow and her team came to Crème for ideation and execution of a creative campaign to launch their first in-house product line, goop by Juice Beauty skincare.

What Our Team Did
1. Art Direction
2. Campaign Strategy
3. Digital Marketing Assets
4. Messaging
5. Photography
6. Product Styling
7. Site Design Concepts
8. Videography

THE BRAND

Gwyneth Paltrow and her team came to Crème for ideation and execution of a creative campaign to launch their first in house product line, goop by Juice Beauty.

THE STRATEGY

In an unsophisticated world of hippie-dippy natural beauty, we wanted to make this skin care brand the Tesla, not the Prius, of natural beauty while incorporating the down to earth, tongue-in-cheek vibe of goop.

Capitalize on the celebrity power of GP, without producing “cheesy” advertising.

The Visuals

clean and sophiscated - showcase GP's skin.

The Message

something about the concept of good. clean. goop. goes here

The Campaigns

Tasked with helping create their paid ad campaigns, the Crème team went to work to put together over 30 different mini campaigns with a variety of product, brand, and GP featured messaging.

The Result

The launch campaign was highly publicized and very successful. Sales exceeded initial projections through our expert digital assets and concise messaging.

Because of the success of the skincare line, Goop was able to secure funding for additional in-house product lines.

The Site

Notes: First in-house brand launch on the editorial commerce site - where do the products live. What's the customer experience like?