Gwyneth Paltrow and her team came to Crème for ideation and execution of a creative campaign to launch their first in-house product line, goop by Juice Beauty skincare.
Gwyneth Paltrow and her team came to Crème for ideation and execution of a creative campaign to launch their first in house product line, goop by Juice Beauty.
In an unsophisticated world of hippie-dippy natural beauty, we wanted to make this skin care brand the Tesla, not the Prius, of natural beauty while incorporating the down to earth, tongue-in-cheek vibe of goop.
Capitalize on the celebrity power of GP, without producing “cheesy” advertising.
The launch campaign was highly publicized and very successful. Sales exceeded initial projections through our expert digital assets and concise messaging.
Because of the success of the skincare line, Goop was able to secure funding for additional in-house product lines.