The Idea

Gwyneth Paltrow and her team came to Crème for ideation and execution of a creative campaign to launch their first in-house product line, goop by Juice Beauty skincare. In an unsophisticated world of "farm-to-face" natural beauty, we aimed to make this skin care brand feel sleek and modern while incorporating the down-to-earth, tongue-in-cheek vibe of goop.

What Our Team Did
1. Art Direction
2. Campaign Strategy
3. Digital Marketing Assets
4. Messaging
5. Photography
6. Product Styling
7. Site Design Concepts
8. Videography

Launch Assets

The Message

We created the tagline “good. clean. goop.” to support brand positioning and tone to use across the full brand, including their clean beauty shop.

The Campaigns

Tasked with helping create their paid ad campaigns, the Crème team went to work to put together over 30 different mini campaigns with a variety of product, brand, and GP featured messaging.

Website Strategy