The Idea

Entrepreneur Jeff Lee and influencer Courtney Shields approached Crème with the idea of a user-friendly, relatable, ultra-flattering beauty range with distinct branding and broad appeal. We partnered from ideation to launch on the fun, effortless makeup range.

What Our Team Did
1. Art Direction
2. Branding
3. Campaign Strategy
4. Digital Marketing Assets
5. Naming
6. Packaging
7. Photography
8. Videography


Branding Elements

The Messaging

Branding & Packaging

Model Photography for Launch

Product Photography for Launch

Social BTS for Teaser Campaign