The Idea
Entrepreneur Jeff Lee and influencer Courtney Shields approached Crème with the idea of a user-friendly, relatable, ultra-flattering beauty range with distinct branding and broad appeal. We partnered from ideation to launch on the fun, effortless makeup range.
What Our Team Did
1. Art Direction
2. Branding
3. Campaign Strategy
4. Digital Marketing Assets
5. Naming
6. Packaging
7. Photography
8. Videography
Logo
Branding Elements
The Messaging
Branding & Packaging
Model Photography for Launch
Product Photography for Launch
