The Idea

When this bestselling Japanese brand decided to break into the US market, our team was entrusted with the task of adapting their department store approach into a comprehensive US Go-to-Market strategy. This included developing new messaging, designing a US website, and producing fresh assets. Drawing on their impressive formulations, diverse shade offerings, editorial edge, and makeup artist credibility, we collaborated on a standout launch during New York Fashion Week.

What Our Team Did
1. Art Direction
2. Campaign Strategy
3. Digital Marketing Assets
4. Messaging
5. Photography
6. Product Styling
7. Web Design

The Messaging


We created a US DTC site that emphasizes ease of browsing a vast shade range, while updating all copy for the US audience.


Our shoot focused on authentic product swatches, enticing textures, and fresh faces to enhance the online shopping experience and diversify the social feed for the US market.