
The Brand
NCLA
The Message
The Assets
The Formulas
100% vegan and never tested on animals.
Quick Facts
Made in Los Angeles
Price Point $8 - $20
Female Founded
Cruelty Free and Vegan
Highly-Pigmented
Formulated Clean
Impulse & Giftable Beauty
Cult Following
Press
Crème
Says
Says
The Heroes
NCLA Beauty. Made in LA.
The Founder

Meet Elin + Anh Thu
- Beauty-obsessed sisters born in Brussels, Belgium and raised in L.A.
- Animal lovers and dog moms who are committed to never testing on animals and keeping formulas 100% vegan.
- Started NCLA in 2010 with nail wraps and lacquers that quickly gained a loyal following and media buzz.
- Have a history of A-list, iconic collaborations—Beyoncé, Hello Kitty, Barbie. Sivan Ayla, Disney, and more.
"In a beauty world that has so much going on, we’re proud to have created cult-favorite products that stand out."
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