The Brand
NCLA Beauty
The Message
Clean, feel-good beauty products that are effective, colorful, and sense-ational!
The Assets
View the Brand Presentation View the Linesheet
The Formulas
Award-winning vegan and cruelty-free lip and body care
 
Quick Facts
Made in Los Angeles
Price Point $16 - $36
Female Founded
Cruelty-Free
100% Vegan
Formulated Clean
Impulse & Giftable Beauty
Cult Following
Press
Crème
Says

"We can't keep our hands off NCLA. A beauty triple-threat for buyers, it's full of everyday staples, impulse buys, and the best giftables around."

"Delicious scents, packaging that pops off the shelf, and clean, effective formulas—what more could you want!?"

"This fun-filled brand is playful, vibrant, and keeps our beauty stash from going stale with hot collaborations and seasonal releases that celebrate every occasion."

I love how playful and fun NCLA is with their bright packaging and nostalgic scents. I sleep in the Birthday Cake Beauty Sleep Overnight Lip Mask for the softest, sweetest lips.

"I love combining scents—I can layer the body butters with the body scrubs and it keeps me smelling yummy all day long."

The Heroes
BESTSELLING SCENT
 
PINK CHAMPAGNE
This berry sweet scent is available in body scrub, body butter, lip scrub, lip balm, lip mask, and bath bombs. We'll cheers to that!
BESTSELLING SCENT
 
COCONUT VANILLA
The cult favorite Coconut Vanilla scent comes in both body and lip formulas for head-to-toe softness. All that's missing is a piña colada!
BESTSELLING SCENT
 
BIRTHDAY CAKE
For your smoothest birthday suit ever! This delicious scent comes in an array of lip and body formulas that feel like a celebration every time.
Award-winning, celebrity favorite, 100% vegan.
The Founder
Meet Elin + Anh-Thu
  • These beauty-obsessed Asian-American sisters are half Swedish and half Vietnamese. They were born in Brussels, Belgium and raised in L.A.
  • Elin and Anh-Thu started NCLA in 2010 to create products that are truly clean and innovative while staying colorful and cheeky.
  • As animal lovers and dog moms, they are committed to never testing on animals and keeping formulas 100% vegan.
  • NCLA has A-list, iconic collaborations—Beyoncé, Hello Kitty, Barbie, Disney, Beverly Hills Hotel, and more.
"In a beauty world that has so much going on, we’re proud to have created cult-favorite products that stand out."
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