Self Glow – Crème Collective

The Brand

Self Glow

The Message

Skincare that glows

@jamesreadtan

The Assets

View the Brand Presentation View the Linesheet

The Formulas

Vegan, Cruelty-Free, Made in the UK

Quick Facts

Made in the UK

Price point: $21-$58

Vegan

Free from Parabens, artificial tints, alcohol, & silicones

Cruelty Free

100% Recycled and Reusable Plastic & Glass

Meet the
Brand

For over twenty years, James Read has been at the forefront
of sunless tanning, earning the trust of A-list celebs with his
expertise in crafting natural-looking glows.
Feeling that the industry was all heading in the same direction,
he sought to change the narrative and create a new way to
glow. His groundbreaking product, Sleep Mask Tan was a
game-changer in the industry, combining skincare and sunless-
tanning in a way that had never been done before.
With over 35 beauty awards, including recognition from
prestigious publications like British Vogue and American
Glamour, it’s clear that James Read’s innovative approach to
sunless-tanning resonated with consumers worldwide, helping
to claim many ‘firsts’.

Crème
Says

“I am absolutely in love with the Sunrise to Sundown Tinted Tan Serum! The application is so effortless since I can see where I am applying for a streak-free tan. Not only did I wake up with a perfect glow, but my skin felt amazing too!”

“Dusk to Dawn Overnight Tan Facial is the stuff of sweet dreams. I apply a couple of pumps before bed and wake up with a sun-kissed glow—no stained sheets, just golden skin by morning.”

“I’m a convert to self-tanning because of Sunblush Hydrating Tan Mist. It’s so easy to use—just spritz your face a few times and voilà: sun-kissed with minimal effort. Plus, the formula uses rose water as a base, so it feels and smells amazing.”

The Heroes

Dusk to Dawn Overnight Facial

Overnight Tan Facial

Formulated with hyaluronic acid spheres and 4D hyaluronic acid, this clear overnight face tan and serum is enriched with fermented mushrooms, aloe vera, vitamin E, and natural plant-based DHA, which help to hydrate, smooth, and plump the skin for a radiant complexion by morning.

Endless Summer Gradual Tan

Gradual Tan Moisturizer

Formulated with hard-working ingredients, including triple active and 4D hyaluronic acid, shea butter, apricot oil, fermented aloe vera, and natural plant-based DHA, our skin nourishing gradual tan moisturizer helps to deeply hydrate and tone the skin whilst delivering a customizable and lasting glow.

Sunblush Rose Tan Mist

Hydrating Tanning Mist

The first-of-its-kind to blend 87% Rosewater with DHA, Sunblush Hydrating Tan Mist is a multi-tasking must-have gradual tanner, containing high-performance active ingredients that work on a cellular level to hydrate, plump and tone the skin, whilst adding an effortless warmth and glow. Designed to fit seamlessly into your routine, this lightweight tanning mist can be used as the first or final step in your skincare and makeup routines, enhancing the skin's natural glow with each spritz. Perfect for achieving a buildable tan that's both subtle and radiant.