Reverie Haircare – Crème Collective

The Brand

Reverie Haircare

The Message

Haircare for all

@gmreverie

The Assets

View the Brand Presentation View the Linesheet

The Formulas

Minimalist formulations designed to protect hair

Quick Facts

Price Point $34-$72

Cruelty-Free

Gluten Free

Environmentally Conscious

Plastic Negative

California Made

Meet the
Brand

A daydream of Botanical Pleasures™, REVERIE is haircare for all humans. No matter your hair type or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is plenty and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of Essentials. Made intentionally in California, we utilize skincare methodology and ingredients to formulate products that transform the scalp + strands. Our attention to detail at every stage of the process—from mindfully sourced ingredients, to comprehensive in-salon and lab testing, rigorous sustainability protocols, and environmentally conscious packaging choices—is our commitment to creating alchemy in a bottle. A ritual that stands above and apart.

Crème
Says

“The Milk Anti-Frizz Leave-In Nourishing Treatment has officially become my go-to! It’s super lightweight, makes my hair incredibly soft, and as a bonus—it doubles as a heat protectant. It’s perfect for those low-maintenance days when I don’t have time to style my hair after washing. I just apply it and let my hair air dry, and it still looks and feels great.”

“The Cake Restorative Scalp Tonic has been a life saver for my dry scalp. It has soothed my scalp’s skin, leaving it feeling refreshed, and I’ve noticed my hair stays cleaner for longer between washes. Paired with my personal daily scalp massager routine, this product has truly transformed my hair care experience.”

“The Suna Exfoliating Shampoo has completely transformed my hair routine. I used to deal with flakes just a day after washing, but since I started using this, my scalp feels deeply cleansed and flake-free. I can even stretch the time between washes now. You can actually feel it exfoliating your scalp—it’s become an essential part of my shower routine!”