With 20+ years in global beauty and wellness, JR has built and grown leading brands—including Cetaphil, Dermalogica, J&J, Shiseido, Puig, and Vacation. Having lived and worked across Europe, the Middle East, and the US, he brings a truly international perspective. As head of Crème’s creative and marketing division, he drives brand strategy with precision, taste, and a sharp instinct for what makes a brand unforgettable.