“SIDIA creates the most chic home objects that elevate daily routines into something luxe and special.”
“SIDIA is truly trailblazing the wellness lifestyle category. From accessories to candles to hand care, it's an exquisite collection of beauty accoutrement.”
“It’s not just the most attractive headband I’ve used to wash my face—it’s the most functional! The design is so thoughtful. It’s exactly the right tension, and the bamboo velour has a slightly grippy effect on my fine hair so it stays put and holds every strand in place.”
“I love having Cloud Nine as part of my at home ritual for when I want to relax. It's the perfect addition to comfy loungewear and morning coffee (or an evening glass of wine).
“SIDIA candles are the perfect gift. They're so chic and smell like heaven.”
- A self-described serial-entrepreneur, cofounder of Coveteur, and CEO of Métier Creative.
- SIDIA, launched in 2020, is named for Erin’s late grandmother (a Holocaust survivor and family matriarch) whose enduring style, humor, resilience, grit, and inherent grace serve as the brand’s blueprint.
- Erin is redefining modern luxury with her cozy lifestyle brand that started with timeless caftans, and is evolving into a range of objects including candles, accessories, and more that enhance your everyday rituals and help create a personal oasis.
- She happily lives in Toronto with her husband and two children.
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