The Brand
Holy Curls
The Message
Holistic care for kinks, curls, coils, or waves.
The Assets
View the Brand Presentation View the Linesheet
The Formulas
Natural, non-toxic, vegan formulas for all curl types.
 
Quick Facts
Based in London
Female Founded
Price Point $12-$55
Formulated Clean
Vegan
Cruelty-Free
Natural Ingredients
Multi-Award Winning
Crème
Says

"The packaging is really special, especially in the textured hair category. It's elevated and soothing—perfect for shelf appeal and beautifying any bathroom."

"These products are the only thing I have found that control my frizziness without weighing down my curls, and they smell so good!"

"Holy Curls made my hair feel softer, more defined, and stronger. My hair actually looks and feels healthy! Perfect for anyone with waves and curls."

"Talk about healthy looking ringlets. I love the Gel because it doesn't have any crunch to it at all. I've never found a styling gel that doesn't have a sticky texture. This one is perfect!"

"The Deep Conditioner isn't so heavy but still super curl-quenching. For extra dry curls, you can leave a little in as a leave-in treatment and layer the Cream and Gel on top for a really good finish and healthy hydration."

The Heroes
Moisture on lock
 
300 ML
Cream
The Cream is equally amazing for very fine, wavy, ripply textures, but also the tightest coily textured hair. The slippery formula can be used on twist-outs, braid-outs, but also just wash-and-goes. It’s Badria’s staple holy grail.
Wash day on the go
 
100 ML Each
The Discovery Kit
Mini versions of the curl range—Shampoo, Conditioner, Cream, and Gel—make it easy for anyone ready to elevate their wash day, pack light for traveling, or give the gift of good curls.
The love hair needs
 
250 ML
Curl Mask
A strengthening treatment with Fiberhance, an active ingredient that penetrated the hair shaft to support and restore the internal keratin structure. Plus it’s packed with moisture that won’t weigh curls down.
Undoing the myths of the curl.
The Founder
Meet Badria Ahmed
  • Born in Somalia and raised in Sweden, she didn’t have many options for styling Afro curls.
  • After years of chemically straightening, she set out to learn more about her hair and how to care for it properly.
  • In her travels around Africa, she discovered local natural ingredients that protected and nourished fragile curls.
  • She settled in London with a head full of ideas and created Holy Curls.
“I have the opportunity to help people understand and care for their hair, which is such a big part of our identity and who we are.”
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