
The Brand
HoliFrog
The Message
The Assets
The Formulas
Let skin do its thing with a little help from concentrated exfoliation, antioxidants, vitamins, non-fragrant plant oils, and extracts, plus cell-communicating and skin-identical ingredients.
Quick Facts
Based in New York CIty
Price Point $36 - $52
Cleansing Category Pioneer
Recyclable Packaging
Natural and Organic Ingredients
Cruelty Free
Formulated Clean
Gluten-Free
The Heroes
For Every Skin-Situation. #Let'sGetSituational
The Founder

Meet Emily and Majeed
- Emily's skin was congested from years of applying sunscreen and sweaty 10-mile runs. With over 10 years of buying, trying, and face washing, there wasn’t a wash she hadn’t tried. Not one of them managed to clean her skin properly. After talking to friends and strangers, she realized she wasn’t alone.
- Good with numbers, but better with style, Majeed worked as the Director for Moschino and Vice President of Sales for Emanuel Ungaro. He then entered the beauty industry, accompanied by his 10 years of experience, knowledge, and relationships.
- After two years of working closely together and plotting world domination for other brands, they decided to unite and do the same for themselves.
"A mind-skin connection is how each is linked to and affected by the other. We’re putting skin on the path to health with mindful and intentional ingredients that instruct your skin cells to do what healthy skin cells should be doing. Holistic practices meets effective face washes—we’re keeping it clean in body, mind, and bathroom.
HoliShit, right?"
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