You can instantly tell these primers were the creation of a professional makeup artist. They not only feel incredible on the skin, they also last far beyond any other primers we’ve tried.
Founder Kendra is a force to be reckoned with. As an industry veteran, her immense knowledge of the relationship between skin and cosmetics led her to create a targeted product line that outperforms and doesn’t compromise the health of our skin.
We’ll never wear makeup without these primers again. These formulas make reapplication a thing of the past.
Eye primer, eye primer, eye primer. We cannot say enough about this seemingly magic formula. It turns up the pigment and makes your eye products stay right where they should.
The packaging and brand visuals are modern, minimal, and beautifully elegant, making them the perfect addition to any countertop or store shelf.
This niche line takes a product category and masters it. We’d never met a primer we liked before Heir Atelier.
- Pro makeup artist Kendra Richards has created countless looks seen on models and celebrities, and knows first hand that it all starts with healthy, hydrated skin. Skin is the canvas for makeup, making the priming step crucial. When she couldn’t find the right product to support her skin first philosophy, she did what artists do—she made her own.
- After extensive formulating and testing (on models, never animals), Kendra, together with a cosmetic and skincare chemist, developed the ideal primer line for face, eyes, and lips. The textures and performance had to be just right. No more masking, spackling, or pore clogging.
- The results: unique, lightweight, hydrating formulas that smooth, even skin tone, and keep makeup in its place. We call them the Anti-Primer Primers.
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