Heir Atelier
The anti-primer primer line
Game-changing primers that create the perfect canvas for every makeup look.
Price Point $30 - $42
Based in California
Female Founded
Category Pioneer
Cruelty Free
Free from Parabens
Choice of Professional Artists
Vegan
Gluten-Free
Not all primers are created equal.
Meet Kendra Richards
  • Pro makeup artist Kendra Richards has created countless looks seen on models and celebrities, and knows first hand that it all starts with healthy, hydrated skin. Skin is the canvas for makeup, making the priming step crucial. When she couldn’t find the right product to support her skin first philosophy, she did what artists do—she made her own.
  • After extensive formulating and testing (on models, never animals), Kendra, together with a cosmetic and skincare chemist, developed the ideal primer line for face, eyes, and lips. The textures and performance had to be just right. No more masking, spackling, or pore clogging.
  • The results: unique, lightweight, hydrating formulas that smooth, even skin tone, and keep makeup in its place. We call them the Anti-Primer Primers.
"I want to help women to feel confident and know that they can achieve that perfect healthy glow. It all starts with the right primer."
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