Go-To

UNCOMPLICATED, WORRY-FREE SKINCARE THAT WORKS.

Go-To

Why does taking care of your skin have to be so serious? Go-To was founded by Australian beauty editor and tastemaker Zoë Foster Blake. After reviewing basically every product under the sun and collecting feedback from countless women, she realized something in the industry wasn’t working. The issue? Skincare can be intimidating, complicated and confusing.

In 2014, she launched Go-To with an uncomplicated mission - to make simple and fun skincare that gives people confidence rather than strip them of it. The line is full of sass and good quality, useful, non-irritating skincare that you’ll enjoy using and that your face will absolutely love.

Wondering what’s inside the punchy, peach packaging? Best-in-class botanical ingredients, formulas that look, feel and smell fantastic and none of the nasties (aka synthetics, silicones, etc.) Each product takes years to develop with the goal of delivering an excellent, no-fuss solution that nurtures and protects the skin.

Go-To trades the headache of faux-science and over-complicated marketing for a brand that gets you and products that make your skin healthy, happy and calm.

“We care about not pissing off your skin.”

Go-To
  • MADE WITHOUT SYNTHETICS, SILICONES, PARABENS, PEGS, SULFATES, MINERAL OIL, SYNTHETIC COLOR, GMOS
  • FRIENDLY TO YOU AND ANIMALS (AKA CRUELTY-FREE)
  • FOUNDED BY FORMER BEAUTY EDITOR ZOË FOSTER BLAKE
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