We’ve never met a more playful, cheeky line. The peach-colored packaging and conversational approach makes skincare fun, friendly, and incredibly easy to adore.
No intimidation or pressure here. Just a high-quality, accessible core range for anyone looking to step into clean skincare.
Zoë and her team have grown a massive community of loyal followers through genuine, relatable engagement and feel-good products that truly work.
What's better than a sheet mask after a long day? A sheet mask with cute, encouraging saying that makes us feel SEEN.
Go-to is like if your best friend was a skincare line. She tells it like it is and we always want her around.
Beyond the amazing products, this brand keeps us coming back for more with their uncompromising values—sustainability (hello, carbon neutral), inclusivity, and cruelty-free practices are just the start.
- Zoë's career includes 15+ years as a beauty editor for esteemed titles including Harper's BAZAAR and Cosmopolitan.
- She started a beauty blog before bloggers were flown around the world and cemented her authority as Australia's go-to beauty and skin care expert.
- Zoë is also a prominent fiction and non-fiction author including beauty bibles Amazing Face and Amazinger Face.
- As a mom of two and regular jetsetter, Zoë needed her products to be a tight-edit of effective and uncomplicated products. And so Go-To was born...
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